Founded in 1946 by Christian Dior, the French fashion house Dior revolutionized post-war fashion with its debut collection in 1947, introducing the “New Look” characterized by cinched waists and voluminous skirts. This silhouette redefined femininity and established Dior as a cornerstone of haute couture.
Over the decades, Dior has expanded its offerings to include ready-to-wear, accessories, fragrances, and cosmetics, consistently blending tradition with innovation. The brand’s commitment to craftsmanship and elegance has solidified its status in the luxury market.
In recent years, Dior has continued to make significant strides. In November 2024, the brand unveiled a new beauty concept at Selfridges in London, uniting its fashion and beauty sectors under a cohesive retail vision. This initiative reflects Dior’s dedication to providing a seamless and immersive experience for its clientele.
Additionally, Dior has maintained its cultural relevance through strategic collaborations and high-profile endorsements. The brand’s ability to adapt to contemporary trends while honoring its rich heritage ensures its continued prominence in the fashion industry.
