After a year on American shelves, Bella Hadid’s crystal-bottled quartet lands in London.
Bella Hadid lands in London tomorrow with Orebella, her year-old fragrance venture, set for an exclusive release at Selfridges on 15 May. The arrival marks the label’s first step outside the United States—a move the company credits to “strong local demand” and Hadid’s profile in the region.
Hadid introduced Orebella (pronounced aura-bella) last year after relocating to Texas and stepping back from runway appearances. Built with consumer brand group Celebrands—also behind About-Face, Skims, and Good American—the line quickly found its footing at about 1,500 Ulta Beauty stores and through direct e-commerce.
Each scent follows a bi-phase, alcohol-free formula that mixes fragrance molecules and essential oils with a layer of almond and shea plant oils. Users shake, spray on skin, and massage until the blend settles to a smooth finish. Travel sizes are priced at £32, with full bottles at £95.
Craft lies at the centre of the project. Hadid works with fragrance houses Robertet and Firmenich; Jerome Epinette composed Salted Muse, while Clement Gavarry developed Blooming Fire, Window2Soul, and Nightcap. The result skews away from candy-sweet tropes toward woodier accords, solar florals, and easy warmth.
- Blooming Fire pairs white jasmine with Tahitian monoi, tracing the line between beach heat and late-afternoon breeze.
- Window2Soul softens vanilla with a lift of geranium—quiet, cushioned, ready for hectic days.
- Salted Muse grounds sea-salt notes in olive-tree wood and lavender, evoking cliff faces above an open horizon.
- Nightcap opens on a flash of cola before turning to sandalwood, cardamom, and vanilla that lingers long after lights out.
For Selfridges, the launch brings a fresh draw to its beauty hall; for Orebella, it signals intent to grow beyond its home market. Hadid touches down in a city used to seeing her on catwalks, this time with bottles that look like cut crystals and a message aimed squarely at pulse points rather than flashbulbs.
