Beauty of Joseon’s new tinted sunscreen is formulated to protect, perfect and hydrate in a single step.
Beauty of Joseon, the cult-favorite K-beauty brand, has teamed up with New York designer Sandy Liang for its first lifestyle-led campaign. The collaboration, dubbed “Busy Girl,” channels modern hustle and on-the-go self-care through a new tinted sunscreen launch. Liang appears as the face of the campaign, bringing her downtown-cool sensibility to a skincare product built for life in the fast lane.
At the heart of the launch is Beauty of Joseon’s Daily Tinted Fluid Sunscreen SPF 40, a broad-spectrum mineral formula that doubles as a lightweight skin tint. It provides sheer, natural-looking coverage while blurring imperfections and keeping shine in check, all without feeling heavy. In essence it’s skincare, sun protection and a touch of makeup rolled into one, a multitasking essential crafted for those busy mornings. Shot on the streets of New York City, the Busy Girl campaign trails Liang through her day – hailing cabs, running errands, dashing between meetings – all with an effortless glow and SPF touch-up at the ready.
Beauty of Joseon x Sandy Liang Daily Tinted Sunscreen is available now on the brand’s website and through select retailers, ready to slip into even the busiest of routines.
