Louis Vuitton’s Unisex Charlie Sneakers with Eco-Conception

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Louis Vuitton presents Charlie, a sneaker model vibrating at the pace of modern times. This new must-have for all wardrobes, regardless of gender, is ideal for an everyday life encompassing mobility, comfort and high quality, values dear to the House. Charlie marks an important step forward in terms of eco-responsibility, as it challenges all the current standards thanks to its eco-conception featuring 90% recycled and bio-sourced materials.

The concept of circular creativity has been applied in a holistic way, from the studio sketches to Louis Vuitton’s shoes workshop in Fiesso d’Artico, northern Italy. This is how Charlie’s sole — which accounts for 50% of the sneaker’s weight —, made up of at least 94% recycled rubber, is record breaking while remaining supple and shock-absorbing. The upper part is composed of smooth and grained synthetic material, produced from recycled polyester and a layer of Biopolioli, a corn-based plastic. The entirely recycled laces echo the tongue patch made with ECONYL®, a 100% recycled and 100% recyclable nylon derived from nylon waste, also used on the back of the Charlie and for the House’s signature. The inside sole and lining are respectively composed of recycled polyurethane and recycled polyester.

Pushing this approach even further, Louis Vuitton has redesigned the traditional packaging, protecting Charlie with a felt made with TENCEL™ , branded fibers originated from renewable wood sources certified by FSC® (Forest Stewardship Council). FSC® (Forest Stewardship Council) certified. The shoe box, made up of 100% recycled cardboard, becomes a bag, transportable thanks to a handle, also in TENCEL™ wood based fibers, thus making it possible to save around 70% of materials for the two available sizes. The use of plant-based inks as well as the shoe box’s interior, which has been left in raw kraft paper, also reduce the impact to the minimum of this innovative packaging.

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