Bella Hadid in Versace Virtus Handbag Campaign

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Versace cements the Virtus handbag as an iconic brand signature with a dedicated campaign, lensed by legendary photographic duo Mert & Marcus and starring supermodel Bella Hadid.

Bella Hadid in Versace Virtus Handbag Campaign

Reminiscent of the brand’s ‘90s-era imagery, the photographs present Bella carrying Virtus shoulder bags and the Virtus tote bag, all featuring V-shaped quilting that mimics the design’s Barocco V hardware.

The Virtus handbag debuted on the Fall-Winter 2019 runway and takes it name from the Roman deity, symbolizing strength, courage, and character. A bold symbol of the brand’s aesthetic heritage, the central gold-tone Barocco V characterizes the bag. The Virtus comes in many variations: as a tote, top handle, belt, shoulder or evening bag. Crafted in Italy from supple calf leather, the Virtus is declined in a variety of colors and finishes.

Bella Hadid in Versace Virtus Handbag blank

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Fashion Campaigns