Chanel 2022 Eyewear Campaign

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Nothing lights up and adorns a face quite like a pair of CHANEL glasses. The House’s 2022 eyewear campaign is a dazzling affirmation of this emblematic and timeless identity. Shot by Karim Sadli, the black and white portraits of models Rianne Van Rompaey, Blesnya Minher and Pan Haowen, radiate a genuine purity: a setting, the features of a face, the lines of a frame. Six graphic images that cut to the essential while playing with contrasts to highlight each design: sunglasses or optical, classic or retro, square, rectangle or aviator, a design to suit every face.

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While glamorous classicism takes centrestage – square or rectangle designs surrounded by wide temples swathed in gathered leather signed with an oversized double C for an intensified femininity – the aviators with their vintage edge offer a journey through time. Blesnya Minher is radiant in a sunglasses version with a masculine-feminine spirit while Rianne Van Rompaey sports the optical version with a thin metal frame – a nod to the 1960s – and leather-clad temples. But this campaign also magnifies the emblematic metal chain intertwined with leather, here adorned with “charms” bearing the symbols of the House. Attached to the temples of a pair of large square acetate sunglasses with a thin frame worn by Pan Haowen and to an optical butterfly frame encircled with metal, rendered sublime by Rianne Van Rompaey, this light, removable jewelled chain gives the illusion of a sautoir necklace composed of the camellia, pearl, small heart, double C and CHANEL letters. All details to accentuate the hypnotic power of these glasses as veritable fashion accessories.

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