“This season, we wanted to capture the simultaneous frenzied yet harmonic post-pandemic New York City. This juxtaposition is what makes NYC one of the most exciting places to live, and a center for inspiration, rebirth, and reinvention. Denim’s versatility pairs well with the chaos and individuality of the New Yorkers driving this change. For the first time in decades, people are experimenting with their denim in ways we haven’t seen before. From texture, to fit, to gender fluidity, everyone has a unique spin on this universal uniform. We wanted our Fall 22 campaign to reflect those changes, and we knew Interview Magazine’s Mel Ottenberg would be the perfect creative partner to make our vision come to life.”
— Sarah Ahmed, Co-Founder and Chief Creative Officer, DL1961
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