Louis Vuitton’s 2021 Brand Campaign

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Louis Vuitton unveils the new wave of its brand campaign and continues its perennial voyage through time, offering an emotional odyssey beyond landscapes and borders, an innocent curiosity for what lies both beyond and within. For Louis Vuitton, travel means transcending the physical exploration of a destination to embrace inner journey and give way to introspection. In collaboration with an entirely local crew, dreamlike settings photographed by Viviane Sassen come to life as the core values of the Maison are translated into imagery: the Art of Travel, dreams and escapism, transmission, the surpassing of self and optimism.

For this brand campaign, Vivian Sassen celebrates the timeless landscapes of Milos in Greece, Petra and Wadi Rum in Jordan and Mont Saint-Michel in France to better reveal their universal beauty. As if in a reverie, silhouettes of children emerge from these richly contrasting landscapes, and one’s imagination takes flight between past, present and future. Young schoolchildren enthusiastically venture into the heart of nature, transforming its grandiosity into a playground of discovery. Utterly innocent, they optimistically embody a future where anything is possible.

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