Fendi by Versace Collection and Campaign Launch

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“It’s a swap rather than a collaboration and, most of all, it is done out of friendship. It is the beauty of togetherness after time apart and a celebration of women who have inspired me so much.” Kim Jones, Artistic Director Fendi Couture and Womenswear

“The campaign captures the same sense of friendship and energy we had when we were designing the collection. Kim is a visionary designer and innovator. To me, Fendace will always mean love.” Donatella Versace, Chief Creative Officer Versace

Presented across two celebratory campaign videos, each sees a glamorous cast of supermodels—Adut Akech, Amar Ak- way, Anja Rubik, Anok Yai, Imaan Hammam, and Lina Zhang—entering the Fendace nightclub to let loose in their fabu- lously Fendace outfits—as long as they get past the fearsome bouncers on the door: none other than Naomi Campbell and Kristen McMenamy. Looks truly demonstrate the collection’s shared vision, as the Very Versace concept of more-is- more dressing comes together with Fendi’s considered approach to accessorizing and craftsmanship. Print and color is loud and emotive, and fun logoism is fully embraced. Embellishments gleam across gem-studded accessories and jew- elry which combine Fendi and Versace brand codes. Styles like the Fendace Peekaboo and Baguette—that combines the iconic Fendi bags silhouettes with Versace codes—and the Fendace La Medusa handbag—where the Fendi FF logo meets Versace’s Medusa—are a clear statement of the collection’s intent to create unique designs with respect for each fashion house at the core.

The collection launches May 12 through a series of global pop-ups and events which encapsulate the decadence of the Fendace experience. These locations are the only stores to offer the full collection, while the collection is divided through Fendi and Versace online and retail boutiques; with Fendi presenting the VERSACE BY FENDI collection, and FENDI BY VERSACE styles available at Versace boutiques and the brand’s online store. A capsule of joint Fendace branded looks is available from both fashion houses.

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