Tommy Hilfiger‘s Spring 2025 collection was unveiled on the iconic MV John F. Kennedy, the vessel once known as the Staten Island Ferry, which anchored the event with a strong nautical theme that’s been a signature of the brand since its inception in 1985. This season, Hilfiger revisited these maritime inspirations, refreshing them with a modern twist that blends the classic with the contemporary.
The show’s setting—a nod to New York City’s maritime history—complemented the collection’s updated aesthetic. Breton and Ithaca stripes, hallmarks of sailing apparel, adorned shirts and tops, while archival regatta jackets and utility pants were reimagined in lightweight sail-cloth nylons and crinkled cottons, emphasizing fluidity and movement.
Women’s wear featured a selection of Capri pants in solid colors and checks, paired with oversized fisherman knits, offering a relaxed yet sophisticated summer look. The men’s collection included varsity jackets that fused linen with leather and chinos featuring yacht-inspired turn-ups. Double-pleated shorts and deconstructed trench coats spoke to the collection’s casual yet refined ethos.
Accessories were integral to the ensemble, with neck-tie bandanas, hand-woven coastal slippers, and baseball caps adorned with a chunky rope TH Monogram, crafting what Hilfiger describes as the “New American Prep” wardrobe—a fusion of Ivy League elegance and coastal practicality.
Front-row celebrities included K-pop icons Felix and Lee Know of Stray Kids, actress Jisoo, and actor Damson Idris, highlighting the show’s high-profile appeal. The runway also saw Abby Champion, celebrated for her work in Hilfiger’s Fall ’24 campaign, with support from her fiancé, Patrick Schwarzenegger.
The evening concluded with a dynamic performance from Staten Island’s own Wu-Tang Clan, featuring Ghostface Killah, Method Man, and Raekwon, underscoring the brand’s deep ties with the music industry. Questlove curated the event’s soundtrack, adding to the ambiance.
Tommy Hilfiger’s choice of NYC landmarks as show venues continued to draw attention, with this season’s guests experiencing the unique setting of Pier 17, South Street Seaport. The event not only bid farewell to the ferry’s past but also celebrated its future transformation into a comedy club, a project spearheaded by comedians Pete Davidson and Colin Jost.
As Tommy Hilfiger evolves, the brand remains deeply rooted in themes that resonate with a broad audience, from traditional nautical aesthetics to contemporary urban style, making its collections a timeless yet timely statement in the world of fashion.
