By Sirena Kuo
Gucci has appointed Jin of BTS as their latest Global Brand Ambassador. This collaboration marks an exciting chapter for both Jin and the luxury fashion house. Gucci, under the creative direction of Sabato De Sarno, has been redefining its image with a blend of heritage and contemporary aesthetics.
Since their debut in 2013, BTS has become a global phenomenon, breaking numerous records and earning prestigious awards, including multiple ‘Top Social Artist’ titles at the Billboard Music Awards. Jin, known for his distinctive style and magnetic personality, recently launched his solo career with the release of “The Astronaut” in October 2022, showcasing his individual artistry.
In his new role, Jin will be featured in various Gucci campaigns and events, embodying the brand’s innovative spirit. His admiration for Gucci and De Sarno’s vision aligns perfectly with the brand’s recent direction, particularly highlighted in the Spring/Summer 2024 “Ancora” campaign, which celebrates life, passion, and humanity. This campaign, shot by renowned photographer David Sims, introduces new faces and a modern take on Gucci’s classic themes.
De Sarno expressed his enthusiasm about Jin joining the Gucci family, praising his unique style and ability to connect with people through his music. As Gucci continues to evolve under De Sarno’s leadership, the collaboration with Jin is set to inspire and captivate audiences worldwide, further cementing Gucci’s status as a forward-thinking fashion powerhouse.
For more information on Gucci’s latest collections and campaigns, visit their official website.
