Lacoste Launches The Lacoste Gallery

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The Lacoste Gallery is in line with the societal aspect of the Durable Elegance global CSR approach adopted by the company in the spring of 2021 and is part of the commitments made by the Lacoste Foundation. The Foundation’s mission is to make equal opportunities a reality. It supports the social and professional integration of disadvantaged or disabled young people and the improvement of living conditions in local communities by supporting projects in the fields of education, the environment and health. Since its creation in 2006, the Lacoste Foundation has supported more than 100,000 young people through 200 projects combining sport and education, carried out by 50 associations in 22 countries.

Lacoste Launches The Lacoste Gallery

The gallery offers for sale 45 art works from the iconic imagery of Lacoste’s heritage, both in fashion and in sport.

These art works are divided into four categories:

– Vintage posters from the early Lacoste campaigns
– Designs by Robert George, the first Crea– tive Director and friend of René Lacoste, who designed the brand’s first logo
– Historical photos of the Lacoste family
– Illustrations recalling the brand’s graphic codes

The art works will be available for sale online from 7 December in several countries (United States, Mexico, Canada, Brazil, Argentina, France, Germany, Spain, Portugal, United King- dom, Japan, Korea, Philippines). An augmented reality experience accompanies this ini- tiative and offers Lacoste customers an immersive online visit in a custom-designed virtual gallery, where the art works hanging on the walls can be viewed by anyone.

The Lacoste Gallery also responds to the brand’s customers’ interest in the art works from Lacoste’s private collection, which were previously unavailable for sale in shops. The collec- tion on offer will be regularly updated with exclusive and unreleased art works that reflect the brand’s current events and highlights.

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