Louis Vuitton is turning a new page with the launch of Le Damier de Louis Vuitton, a fine jewelry collection that reimagines the Maison’s iconic Damier pattern. This isn’t just a nod to the past—it’s a fresh take on a symbol that’s defined the brand for over a century.
Back in 1888, Louis Vuitton and his son Georges wanted to set their designs apart. They created the Damier pattern, a checkerboard motif inspired by the number eight, symbolizing infinity and timelessness. Now, this legendary pattern makes its debut in gold and diamonds.
“It is a diamond collection that is not just about the stones but the pattern that they create,” says Francesca Amfitheatrof, Artistic Director for Watches and Jewelry. Under her vision, the collection transforms the Damier motif into pieces that feel like a second skin.
At the heart of the collection is the ring—a unisex piece available in three widths and in yellow or white gold. Designed for stacking and layering, it captures the endless possibilities of the Damier pattern. Choose between an everyday version with two rows of gold and diamonds or a bold option with four rows for a standout look.
The collection also brings a new spin to the classic tennis bracelet. “I thought about the classic tennis bracelet—always in motion and always on your wrist,” Amfitheatrof explains. This piece is fluid and supple, echoing the famous moment at the 1978 US Open when a match paused to find a player’s lost diamond bracelet.
Rounding out the collection are a diamond-studded pendant on a slim gold chain and sculpted hoop earrings. Each piece stays true to the geometric lines of the Damier pattern, making the collection both cohesive and versatile.
“Le Damier de Louis Vuitton embodies what modern jewelry is all about,” says Amfitheatrof. Unisex and timeless, these are pieces designed to be worn every day—to become part of you.
As Louis Vuitton continues to evolve, blending its storied heritage with contemporary design, Le Damier de Louis Vuitton marks an important chapter. It’s a collection that transcends gender and generation, capturing the infinite possibilities that have always been at the heart of the Damier pattern.
“Le Damier de Louis Vuitton is the creation of a new era, a modern collection designed to last forever,” Amfitheatrof concludes.
