In a move that reimagines an enduring icon, Louis Vuitton introduces the Neverfull Inside Out, a clever take on the beloved bag that marries practicality with a twist of novelty. The Neverfull, a fixture in the world of high-fashion accessories since its debut, is recognized for its blend of style and utility. This iteration transforms the staple with a fully reversible feature, allowing a seamless shift from classic to audacious.
Set to launch on September 20, the new design maintains the bag’s original charm while injecting a modern dynamic. The reversible nature of the Neverfull Inside Out encourages wearers to flip the bag, showcasing what was once the interior as the new exterior. The inner pocket, once discreet, now features prominently, adorned with the Maison’s iconic stamp, making a striking statement piece.
Durability is not sacrificed for style; the bag includes a specially adapted lining that withstands use on either side. Enhanced functionality comes through additional hooks that morph the medium (MM) size into a new trapezoidal silhouette, offering a fresh look along with practicality.
The Neverfull Inside Out caters to various lifestyles, from office days to leisure weekends. It is available in classic Monogram canvas or a choice of black and brown grained leather, and a purely textile version in vibrant shades like Saffron, Red, and Rose Pondichéry—a rich, deep pink. For those with a penchant for larger carryalls, a grand (GM) version featuring travel-inspired patches will be introduced in the upcoming Flight Mode collection.
For a more compact option, the petite (BB) model features an interior zipped pouch that doubles as an external detail when reversed. Available in colors like black, Dark Fango (a sophisticated khaki), and Rose Pondichéry, this smaller version includes a new removable Monogram strap, perfect for shoulder or cross-body wear.
Highlighting the campaign is actress Sophie Turner, whose dynamic persona complements the versatile nature of the Neverfull Inside Out. Whether it’s a day out in the city or a casual brunch, Turner demonstrates the bag’s dual functionality with effortless style. Her involvement not only underscores the bag’s adaptability but also aligns with the spirited essence of the modern Louis Vuitton woman.
