A glimpse into Puma’s latest campaign where Amelia Gray brings the Mostro’s unconventional spirit to life after dark.
Puma and Amelia Gray are bringing the rebellious Mostro to life after dark. The campaign unveils Gray’s ferocious and unconventional spirit as a living embodiment of the Mostro silhouette’s disruptive legacy. In a series of nocturnal visuals shot under the haze of street lamps, Gray moves through intimate moments that capture fierce attitude during a night out, building anticipation through a fluid rhythm that mirrors the shoe’s bold energy.
“I love that the Mostro is comfy, cool, and just really easy to wear It looks great with everything and instantly pulls the whole look together It has that perfect mix of retro and modern that makes any outfit feel more elevated ” says Gray, whose fearless style and trend–defining presence align with the Mostro’s status as a disruptive original. The visuals explore moments where curiosity creates bold connections, framing Gray not as a distant figure but as someone inviting an insider’s view into the night scene.
First released in 1999 and named after the Italian word for monster, the Mostro blends a 1960s track spike with an 1980s surf shoe for a low-profile silhouette defined by its signature spiked sole and utilitarian strap closure On June 5 2025 the “Pelé Yellow” Mostro launches globally via Puma.com, Puma flagship stores, and select stockists, continuing a legacy of collaborations and special-edition releases that keep the Mostro making noise.
