Every cruise collection allows Maria Grazia Chiuri to delve into a rich tapestry of artistry and heritage. Unveiled in Mexico City this May, the Dior Cruise 2024 collection campaign embodies the distinct nuances of Mexico’s artisanal heritage, both ancient and contemporary.
Mexico’s vast landscapes house myriad communities, each deeply influenced by their unique textile and fashion legacies. This collection is not just fashion; it’s a profound exploration into the social and historical dimensions of these craft cultures. It brings to the forefront the incredible work of several indigenous communities.
Driven by a commitment to honor and maintain traditional crafting methods and the stories they tell, Maria Grazia Chiuri brought together artisans of varying ages from different Mexican locales. The resulting collaboration ranged from intertwining age-old embroidery and weaving techniques with designs from the Dior archives to curating a collection of shirts and huipils handcrafted by these very communities.
More than just visually appealing pieces, this collaboration fosters a unified outlook. It champions the continuity of skills, motifs, and values related to textiles and fashion, envisioning a future enriched by these artisanal traditions.