The Falabella, launched in 2009, returns as a symbol of change in a capsule dropping this May.
Stella McCartney’s Generation Falabella capsule lands this May, shot in Los Angeles and fronted by Role Model, Odessa A’zion and Quen Blackwell, connecting fashion, music and film.
Dubbed Gen F, the trio embodies the capsule’s spirit of friendship, energy and purpose, modelling new embellished Falabella editions while dressed in Autumn 2025 ready-to-wear.
Role Model, brings his music and open talk on mental health; later this year he opens for Gracie Abrams on The Secret of Us Tour, but here he trades a microphone for Stella’s Autumn 2025 ready-to-wear.
Actors and animal advocates Odessa A’zion and Quen Blackwell join him; both appear in an upcoming Rachel Sennott project and step into the same seasonal looks for the shoot.
The Falabella first appeared in 2009, proving luxury need not rely on leather; every piece is built by Italian artisans retrained to work with vegan materials, lined with recycled ocean plastics and hand-laced with organic cotton rope—a three-hour process that keeps the bag’s balance of hard and soft intact. Figures from PETA put annual leather deaths above one billion animals, and chromium-based tanning cuts human life expectancy in Bangladesh; the Falabella counters those numbers and is vegan to the glue.
McCartney’s refusal to use leather, feathers or fur dates to the house’s 2001 launch and to lessons learned from Paul and Linda McCartney in the British countryside, where a small Falabella pony inspired the bag’s name. Today Gen F inherits that story: the capsule reaches Stella McCartney boutiques worldwide and stellamccartney.com in May 2025.
