Gucci’s tennis-inspired collection merges 1970s heritage with contemporary aesthetics, highlighted by a standout racket designed with HEAD.
Gucci continues to refine its tennis-inspired legacy, debuting its latest Tennis collection alongside an exclusive collaboration with HEAD. Drawing from archival elements and echoing the brand’s original tennis influences from the 1970s, the collection underscores a lifestyle rooted in timeless sophistication.
Set against a backdrop of a sunlit tennis court and a classic club atmosphere, the campaign captures understated elegance and cinematic leisure. Scenes convey suspended interactions, subtle glances, and calm anticipation—moments illustrating the natural poise and fluidity intrinsic to tennis.
The collection features ready-to-wear pieces, accessories, and handbags, each blending sports aesthetics with Gucci’s heritage details. Womenswear highlights crisp, pleated designs accented by the signature Web stripe, offering a fresh interpretation of traditional tennis attire. Menswear embraces a distinctly retro aesthetic, with clean-cut polos marked by pronounced collars. Accessories such as metallic aviators and headbands complement the vintage appeal, while handbags crafted from GG Monogram canvas and leather detailing reflect the House’s enduring craftsmanship.
Central to the collection is the limited-edition Gucci x HEAD tennis racket, merging high performance with striking visual design. Adorned with Gucci’s signature Web stripe, the racket’s frame incorporates the iconic Interlocking G emblem on a distinctive red string bed. Engineered for a balance of power and control, the Speed MP racket also integrates an anti-vibration dampener for improved playability. It is presented in a custom blue case, accented with Gucci Web striping, zip pockets, and an adjustable strap, marrying functionality with refined style.
This latest partnership between Gucci and HEAD builds upon their prior successful collaborations, notably custom duffle bags created for Gucci’s Global Brand Ambassador, Jannik Sinner. Initially revealed in Paris, these collaborative pieces continue to redefine the intersection of high fashion and athletic performance.
