Balenciaga‘s much-anticipated collaboration with Under Armour has officially landed, accompanied by a dynamic campaign shot by photographer and videographer Joseph Kadow. The visuals capture models Léa and Gedeon in motion, showcasing pieces from the expansive collection that merges high fashion with athletic wear.
Debuted during Balenciaga’s Spring 2025 show in Shanghai last May, the collection brings together the avant-garde aesthetic of Demna‘s vision with Under Armour’s functional sportswear. The lineup includes men’s and women’s ready-to-wear, accessories, and footwear—all featuring a blend of both brands’ iconic elements.
One standout piece is the innovative Hoodie Bag, which transforms a classic zip-up hoodie into a shoulder accessory, emblazoned with dual logos. The collection also features reversible tracksuits, windbreakers, layered track pants, denim trousers, cycling bodysuits, and flared sweatpants. Many garments play with design illusions, appearing as layered items but crafted as singular silhouettes for a seamless look.
In the footwear department, the collaboration offers co-branded versions of Balenciaga’s Runner, 3XL, and Hyper Sneaker models. The jewelry selection introduces bold choker necklaces, hoops, and stud earrings with turn-lock clasps inspired by Under Armour’s motif, adding a sporty twist to classic accessories.
This fusion of practical workout gear with bespoke fashion pieces is poised to attract both streetwear enthusiasts and those looking to invest in high-end athletic wear. The collection’s price range reflects its luxury status, starting at $150 for socks and reaching up to $3,750 for the Hoodie Bag.
The partnership was first hinted at in May when Balenciaga shared an image of a unique “UA”-shaped earring on Instagram ahead of the Shanghai show, sparking conversations about the collaboration’s potential impact. The runway presentation didn’t disappoint, featuring performance outerwear, workout tights, track pants, and branded belts that seamlessly blended the two brands’ aesthetics.
Now, after months of speculation and excitement, the full collection is available for purchase on Balenciaga’s website. It’s a bold move that not only expands Balenciaga’s offerings but also redefines the boundaries between luxury fashion and sportswear.
