For Chanel‘s Cruise 2024/25 campaign, Loli Bahia becomes the essence of a modern Mediterranean spirit. Photographed by Jamie Hawkesworth, she navigates Marseille’s rugged beauty, bringing Chanel’s timeless codes to life with a fresh, athletic twist.
Black and white are more than just colors here—they become a language. In one moment, the classic Chanel aesthetic morphs into a scuba suit, balancing heritage with a touch of adventure. Loli Bahia stands at the coastline, embodying sun, wind, and sea—a modern Chanel woman, unafraid to dive in.
The collection picks up on the House’s classics, reinterpreting them for a sporty mood. Tweed jackets with unexpected hoods, press studs, and shell embroidery reflect the energy of the cityscape around her. It’s Chanel, but with a kick: fine leather cycling shorts, braided denim bermudas, and flat black patent shoes that blend tuxedo vibes with a hint of scuba.
And there’s still room for escape. Loli Bahia wears the 11.12 bag in soft pastels, straw boater hats—Gabrielle’s favorite—with a carefree edge, and delicate cotton poplin and lace pieces that catch the Mediterranean breeze just right. It’s Chanel, but in motion, alive with spontaneity and that elusive je ne sais quoi.
The Chanel Cruise 2024/25 collection lands in boutiques this November.
