Cou Cou’s new Cotton Voile line of gauzy lingerie and loungewear is launching in tandem with the brand’s first New York pop-up boutique.
Cou Cou Intimates is heading into the physical retail realm with its first-ever pop-up shop in Williamsburg, Brooklyn. Running from May 30 through June 8, the temporary boutique at 135 Wythe Avenue invites the cult-favorite lingerie label’s fans to experience its organic cotton intimates in person. The London-based brand—launched in 2021 and already beloved by style influencers like Doechii and Sabrina Carpenter—has built a reputation for everyday underpinnings that marry comfort and coy allure. The Brooklyn outpost will stock Cou Cou’s signature pointelle lace sets and newly introduced Cotton Jersey basics, along with a handful of organic-cotton styles exclusive to the NYC pop-up.
Timed to coincide with the pop-up, Cou Cou Intimates is also releasing a new core collection dubbed Cotton Voile. Officially launching May 29, the line debuts a “romantic range of undergarments and sleepwear” inspired by breezy French summers. The Cotton Voile pieces “expand upon Cou Cou’s notion of intimates as outerwear,” featuring light, sheer and deeply romantic designs across dresses, tops, Bermuda shorts, pants and underwear. Each piece is crafted in airy organic cotton, emphasizing Cou Cou’s mission for everyday intimates that can be worn beyond the bedroom.
