Dior and Lewis Hamilton are taking luxury to the slopes. The new men’s capsule, crafted with Hamilton’s input, is a blend of fashion, sport, and sustainability, rooted in a shared love for nature and artisanal craftsmanship. Hamilton, seven-time Formula 1 world champion, joined forces with Dior’s artistic director Kim Jones to create a collection that marries the thrill of outdoor culture with the high-level finesse of Dior’s ateliers.
This collection isn’t just about skiing and snowboarding gear—it’s about pushing boundaries. Kim Jones and Lewis Hamilton have woven together influences from across the globe: French heritage savoir-faire, the Japanese precision of Descente ski gear, and African artisanal weaves. The pieces range from the voluminous silhouettes of casual suiting in classic Dior tweeds to denim, knits, and fleeces made from organic or recycled fabrics—a nod to a more sustainable approach to luxury. It’s functional, global, and aims to redefine what luxury fashion means.
Accessories echo the same mix of traditional craftsmanship and modern functionality: custom snowboards by Swiss Factory 9, Swedish-designed POC protective gear, and a new silhouette of snow-ready shoes and bags that emphasize both technical rigor and day-to-day wearability. The B44 Blade sneaker, a highlight of the collection, captures the retro sportiness of a snowboarding lifestyle, while the Dior Snow Derbys are built to handle the slopes.
For Jones and Hamilton, this project was a natural fit—an expression of their aligned values and a step toward something beyond fashion. Hamilton speaks of merging his African heritage with the craftsmanship of Dior, drawing on vibrant colors, natural materials, and his own experience in the sporting world. The result? A collection that’s ready for winter, with an emphasis on movement, elegance, and sustainable choices. It’s luxury with purpose, designed for those who see fashion as a blend of craft, culture, and functionality.
