Prada took its musical journey to Seoul on October 24, 2024, reimagining ‘The Sound of Prada’ for a fresh new edition. This series, which kicked off in Paris in 2019 and traveled through London and Cannes, finds its way into the heart of K-pop’s epicenter. Seoul’s iconic Candy Seongsu set the stage for Prada’s latest exploration of music culture—a global exchange of sound and style.
This time, Anderson .Paak—a Grammy-winning artist and cultural force, also known as DJ Pee.Wee—steered the creative direction. He curated an electric lineup that spotlighted Korea’s vibrant identity while weaving in international influences. DJ Spray from Seoul and Tokyo’s DJ MAYURASHKA joined .Paak, who also performed a set with his band and special guest Crush. It was a dynamic blend—local meets global—capturing the spirit of now.
The night drew a star-studded crowd, with familiar faces like ENHYPEN, Jaehyun, TAEMIN, and Kim Taeri, among others. Candy Seongsu pulsed with the sounds of today’s Korea, amplified by Prada’s unmistakable touch.
