Stella McCartney reveals her latest campaign, and this time, the spotlight is on the new Stella Ryder bag—a vegan ‘it’ bag made to turn heads. Fronting the campaign is Australian actor Sarah Snook, known for her role as Shiv Roy in Succession and her recent triumph on the London stage in The Picture of Dorian Gray. Snook appears alongside horses, McCartney’s forever muse, reflecting the Ryder’s curved silhouette—an homage to the grace of the animal.
The Stella Ryder made its debut at McCartney’s Summer 2025 show in Paris, where it draped across the shoulders of Natalie Portman, Greta Gerwig, and Natalia Vodianova. Snook, in the campaign, exudes a quiet power in McCartney’s quintessential Savile Row-inspired tailoring and the much-loved Miracle Dress—rumored to be re-released soon.
The Ryder bag picks up where the iconic Falabella left off, pushing the idea of cruelty-free luxury further. Sculpted in Italy, the Ryder leans on recycled and grape-based leather alternatives—its shape echoing the nape of a horse’s neck. The commitment to ethical materials remains at the forefront; McCartney continues to prove that luxury need not be compromised for sustainability.
With over 1 billion animals killed annually for leather, including millions of horses, McCartney’s stance remains unwavering. Since the brand’s inception in 2001, no animals have been harmed—a clear message that fashion can stay desirable while also being ethical. The Stella Ryder is a testament to that vision—a bag that’s about more than just what it holds; it’s about where the industry should be headed.
