Prada’s Spring/Summer 2025 menswear campaign puts the spotlight on Harris Dickinson, but not in the way you might expect. Known for disappearing into characters on screen, the actor steps out of the shadows to present something much more intriguing: himself.
Captured by the legendary Steven Meisel, Dickinson sheds the theatrical layers of role-play and embraces his essence. The campaign doesn’t lean on costumes or constructs—it’s about authenticity. The actor’s personality shapes the narrative, with Meisel’s lens framing a fluid interplay between energy and stillness, strength and introspection.
The collection takes cues from classic menswear, but Prada doesn’t just show clothes—they tell a story. Archetypal tailoring and refined staples become extensions of Dickinson’s identity, bending and evolving as he moves through the frame. It’s not about playing a part; it’s about living the part.
In this campaign, Dickinson is both the subject and storyteller—a protagonist not bound by script but defined by truth.
