Justin Bieber reveals Skylrk’s hoodies, bubble-lensed sunglasses, and molded slides in punch-packed color stories.
After more than a year of cryptic teasing, Justin Bieber finally lifted the curtain on Skylrk during a low-key Thursday morning release. The label first came into view in December 2023, when paparazzi shots caught Bieber in neon sandals and basketball-style sneakers stamped “Skylrk.” Those breadcrumb sightings hinted at an ambition to plant a flag in streetwear, and now the full picture is clear.
The debut drop centers on easy, graphic pieces Bieber has already road-tested on Instagram. Hoodies arrive in three punchy shades—“Fizz” yellow, “Super Blue,” and “Smudge” black—while tank tops arrive in orange. Beanies appear in “Gum” pink, “Jelly” red, and “Fizz.” Prices span $40 for a beanie to $140 for a hoodie, with tanks at $60.
Accessories push the playful silhouette further. The “Upside Down” sunglasses exaggerate scale, framing bubbled lenses inside thick acetate, evoking goggles from a retro sci-fi set. Footwear follows the same rounded language: a molded “Beach Slide” ($80) and a chunkier mule ($180) that share the glasses’ soft curves and candy-color finishes.
Every element carries the personal stamp of its founder. Bieber has worn each piece in day-to-day sightings, merging celebrity uniform with commerce. Still, Skylrk is his first independent move—no sneaker conglomerate in the background, no previous clothing partnership to lean on—so its success will rest on design strength rather than star power alone.
For now, Skylrk feels deliberately compact, focused on recognizable icons instead of sprawling collections. Whether that discipline becomes a long-term identity or a prologue to bolder experiments will depend on future drops. Bieber has turned those initial paparazzi glimpses into a tangible label, inviting fans to trade their concert merch for a wardrobe of his own making.
