Louis Vuitton unveils its Capucines 2021 Campaign starring Léa Seydoux

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Louis Vuitton introduces its latest leather goods campaign, Capucines. Shot by Steven Meisel and art directed by Nicolas Ghesquière, the campaign sees French actor and House ambassador Léa Seydoux embody the classic Capucines bag in a pure and stripped back setting. The campaign portrays the intimate relationship between a woman and her bag and highlights the timeless elegance of the Capucines bag. Rue Neuve-des-Capucines, the address where Louis Vuitton opened his first store in 1854, is the inspiration for the name of the iconic bag.

“The Capucines represents the essence of French savoir-faire. I’m very honoured to be the Capucines ambassador as it’s a handbag I love and wear all the time” says Léa Seydoux.