Louis Vuitton features Friend of the House Emma Chamberlain and digital superstar Charli D’Amelio for the launch of LV Squad and LV Sunset.
The new iconic sneaker LV SQUAD and the LV SUNSET mule, set the tone for the Pre-Fall 2021 collection. Designed by Artistic Director of Women’s collections Nicolas Ghesquière and set to become a new must-have in the Louis Vuitton shoe wardrobe, the LV SQUAD boasts a contemporary, easy-to-wear style. Casual or more sophisticated in turn, with its oversized white rubber sole, the pair adapts to any look. Worn by Emma Chamberlain and Charli D’Amelio in a sun-kissed campaign shot in Los Angeles, the LV SQUAD comes in a black high-top as well as a black, pink, or white low-top version, its contrasting signature printed on cotton canvas. A third design in white canvas and leather features a colourful rubber tag – Louis Vuitton’s new signature – to match the popping colours of the sneaker’s blue, green or pink laces. The LV SUNSET mule is also in tune with the collection’s punchy colours and is available in violet, green, blue, black, and white. Made in smooth calfskin with an anatomical footbed, the LV Sunset proudly sports an oversized and ultra-comfortable padded Velcro strap. Just as the LV SQUAD, the mule features a Vuitton rubber label and will undoubtedly accompany one’s every step this season. The LV SQUAD and LV SUNSET are available in all Louis Vuitton stores worldwide.
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