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Max MaraFall/Winter 2021

“A fanfare, a drum roll, a salute; a cavalcade, a jubilee, a coronation. Triumphant and unstoppable, striding through the festive, flag-lined city streets, the Max Mara woman is a self-made queen.

She’s come a long way since 1951. Archielle Maramotti declared that when he founded Max Mara, his sights were on ‘the wives of the local notaries and doctors’. He chose well. Those stalwart women went on to get jobs of their own; they rose and rose, and max Mara went with them.

Britannic style with an Italian accent; authentic, sometimes eccentric. It’s been a recurring theme at Max Mara right from the start and it’s the backbone of the anniversary collection. Essential kit features Max Mara’s voluminous new bombers designed to layer up over just about anything, and ‘thornproof’ jackets with multiple pockets, in softest alpaca. Max Mara’s trademark camel hair is fashioned into diamond-quilted jackets -the wadding is camel hair too. She wears them with kilts that sit slouchily on the hips, chunky socks and sturdy walking shoes. And to complete the urban-country mix, there are impeccably tailored suits in tattersall checks, chic graphic tartans, oversize aran knits, velvet elbow patches and jaunty jabots in organza.

The jewel in her crown is her Max Mara coat, of course. In cuddlesome teddy, long haired camel, or sleek drap, it’s the perfect harmony of volume, proportion, balance, construction and finish.”


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MAX MARA


Images courtesy of Max Mara