The Fashionography

April 27, 2022

Introducing Gucci GG Canvas In Blue

Mirroring the material's historic origins, GG canvas is reintroduced in a timeless mix of blue and beige for Gucci Love Parade. With a low environmental impact, the canvas has come to the forefront of each collection decade after decade to become a hallmark of the House.

April 14, 2022

Gucci Presents Artist Reinterpretation Of Diana and Bamboo 1946 Bags

6 international creators were invited to collaborate on a digital project sharing their personal vision of the Gucci Diana and Gucci Bamboo 1947, including Cinthia Mulanga, Hailun Ma, Nicole Mclaughlin, Juan Francisco Bertoni, Lorenzo Vitturi and Masayoshi Matsumoto.

March 30, 2022

The Gucci Love Parade

March 24, 2022

“10KTF Gucci Grail.” The NFT Project

The House is already present in the realm of NFTs, the 'Non-Fungible Tokens' that have transformed our experience of art, sublimating it into immaterial digital works.

February 23, 2022

Gucci Launches Love Parade Campaign

The protagonists of our dreams as they might appear in our fantasies: Beanie Feldstein, Deng Lun, Jared Leto, Jungjae Lee, Liu Wen, Miley Cyrus and Snoop Dogg give themselves to a liberating symposium that slides into the Dionysiac ritual of dancing.

February 15, 2022

Gucci Launches The Pineapple Campaign

Playful yet refined, Gucci’s new decorative motif comprising a pineapple and roses is the defining element for a diverse and colorful collection of men’s ready-to-wear and accessories that hints at a new season.

January 28, 2022

“A Love Story Presented by Gucci”

This Valentine’s Day, Gucci has collaborated with Los Angeles-based visual artist Ariana Papademetropoulos to create a limited-edition zine called “A Love Story Presented by Gucci”.

January 11, 2022

Gucci Celebrates the Year of the Tiger

In celebration of the Year of the Tiger, beginning on February 1, 2022, the House presents Gucci Tiger: a wide-ranging selection of ready-to-wear and accessories, for both men and women, featuring various renditions of the animal.

November 16, 2021

Gucci Introduces The Hacker Project Pop Up’s and Gift Giving Campaigns

Gucci announces the arrival of a brand-new series of Gucci Pop- Ups, the ephemeral stores providing a captivating shopping experience, dedicated to the Gucci Gift selection.

October 1, 2021

GUCCI Launches 100 Collection And Pop-Ups

Gucci 100 Collection. Conceived as a tribute to celebrate the centennial of the Maison, Gucci 100 manifests a deep connection between two universal languages, the language of clothing as an expression of personal identity and the language of music that recalls a collective memory.

September 27, 2021

Gucci Vault, A New Experimental Online Space

Vault, the online concept store created by Gucci from the vision of Creative Director Alessandro Michele.

September 12, 2021

Gucci Aria Advertising Campaign Video

September 10, 2021

Gucci Launches the Aria Campaign

The Gucci Aria campaign captures the revolutionary and joyful impetus of eros as the creative force behind contemporary imagery.

September 8, 2021

Gucci Presents Azède Powered by Gucci

To mark the return of New York Fashion Week, and as part of Gucci’s continued efforts to foster independent young talents in the industry, Gucci supports emerging designer Azède Jean-Pierre through Azede Powered by Gucci.

September 7, 2021

Gucci Lifestyle 2021 Collection

Gucci Lifestyle 2021: From September 5th to 17th, in conjunction with Milano Design Week, Gucci will open a very special temporary store in Milan, in Via Manzoni 19: a space where fairy tale becomes reality.

Gucci Eyewear