Versace Jeans Couture: Freedom Now

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In Freedom Now, Versace Jeans Couture commissioned three young artists from around the world to visually interpret what freedom means to them. Aimed at giving voice to the shakers and shapers of tomorrow, the project is a continuation of the brand’s series of artists’ collaborations, including How We Holiday and Vision for the Future.
Both universal and personal, Versace Jeans Couture sense of freedom is ever-changing, always evolving and taking new forms, deeply impacted by our social background and identities. The question that these artists were called to answer was: what means freedom in the world of today?

Versace Jeans Couture selected artists from different backgrounds to interpret this concept through a medium of their choice, with the aim to bring together different perspectives and send out a message of hope and optimism.

Atlanta based collage artist and photographer Savana Ogburn explores freedom as the ability to constantly reinvent oneself and our identities. With a series of kitsch and pop collages, Ogburn captures various facets of femininity through three different characters – a spirited garden gnome, a pastel alien and a vampiress. For the young artist, “freedom means being able to inhabit a variety of selves throughout our lives”.

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Versace Jeans Couture: Freedom Now by Savana Ogburn Versace Jeans Couture: Freedom Now by Savana Ogburn

Vincent Catel is a director based in Paris. Deeply inspired by cinema and documentary photography, his work explores themes ranging from intimacy and alterity to the passing of time. His short film captures an idealized concept of freedom through the story of two motorcycle riders who fall in love in a dreamlike landscape. An ironic and playful take on the cliche imagery and stylish innocence of ‘80s Hollywood films, the short movie aims to set these archetypal characters free.

Versace Jeans Couture: Freedom Now by Vincent Catel Versace Jeans Couture: Freedom Now by Vincent Catel Versace Jeans Couture: Freedom Now by Vincent Catel

Naguel Rivero, is a Paris-based fashion and documentary photographer. For Freedom Now the artist wants to create a portrait that depicts how youth looks in a post pandemic world. Through playful and carefree posing he explores notions of empathy, adaptation, and self- acceptance.

Versace Jeans Couture: Freedom Now by Naguel Rivero Versace Jeans Couture: Freedom Now by Naguel Rivero Versace Jeans Couture. Naguel Rivero