Byredo is Finding its Way into Every Corner of Your Home
With the launch of a fabric-friendly perfume and a new candle, Byredo invites you to infuse your environment with the crisp, familiar scent of Blanche.
Fragrances
The essential fragrance trends, featuring in-depth coverage of luxury perfumes, luxury and niche brands, and signature scents.
Latest in Fragrances
The Art of Scent According to YSL’s Muse
A seductive collision of ink, iris, and vanilla, Muse introduces a subtly smoky accord that leaves a provocative, unforgettable trail.
Eight Standout Perfumes for Spring 2025
Spring 2025 fragrances are all about embracing contrasts; blending unexpected notes to create a scent that feels both comforting and daring.
Byredo’s New Blanche L’Absolu Is a Love Letter to Skin
Byredo’s latest olfactory marvel, Blanche L’Absolu de Parfum, deepens the intimacy of its beloved Blanche fragrance with a richer, more textured presence.
CHANEL Turns COCO MADEMOISELLE Into a Wearable Accessory
Perfume, but make it an accessory. CHANEL’s latest drop reimagines fragrance as something to be worn—not just spritzed.
Dries Van Noten’s Bitter Splash Leaves a Lasting Impression
Dries Van Noten’s Bitter Splash is a sharp and sophisticated take on citrus. Tart grapefruit zest meets vegetal leather, creating a contrast that feels..
Planet Mugler: The Next Evolution of the Iconic “Alien”
Mugler is expanding its “Alien” universe with a new release that veers into dessert-like territory.
Balmain Goes Rouge For Valentine’s Day
Balmain unveils a fresh scent that blends a touch of fruit, floral whispers, and warm woods.
Portrait of a Lady: Frédéric Malle Floral Masterpiece
Fifteen years ago, Frédéric Malle gave perfumer Dominique Ropion—“the master of flowers”—complete freedom to push the boundaries of rose and patchouli.
“Your Turn”: Billie Eilish Is Back With a New Fragrance
Billie Eilish is expanding her personal fragrance collection once again, unveiling a fourth olfactory creation called “Your Turn.”
Smells Like A Fresh Start: Eucalyptus 20 From Le Labo
Le Labo’s latest fragrance feels like a journey to unmarked territory—an aromatic escape from the daily grind. EUCALYPTUS 20, the newest addition to their Classic Collection..
Nose No Bounds: Jil Sander Steps into Fragrance
Jil Sander is turning the page on its minimalist heritage with a new leap into the fragrance world.
Gigi Hadid Lights Up Rabanne’s New Fragrance Era
Rabanne is stepping into a fresh chapter of fragrance, and Gigi Hadid is leading the charge.
Bianca Jagger Stars in YSL Digital Project
Bianca Jagger, the supermodel and human rights defender, takes center stage in YSL Beauty’s grand finale of the “Libre Flowers & Flames” digital series.
COMME des GARÇONS Drops Odeur 10 and Tees
Leave it to COMME des GARÇONS Parfums to mark 30 years with a scent that defies convention. Introducing Odeur 10, the newest chapter in their Odeur series that’s always been more about art than olfactory norms.
Byredo Unveils Tartan Treasures for the Holiday Season
Byredo is redefining holiday vibes for 2024 with a collection that fuses Scotland’s storied tartan patterns with the brand’s sleek aesthetic.
From Forest to Flask: Stora Skuggan’s New “Pine”
Stora Skuggan, the Stockholm-based fragrance artisans known for defying olfactory conventions, introduce “Pine,” their eighth scent..
Bottega Veneta Launches First Fragrance Line
Bottega Veneta is making waves this fall with the launch of its first fragrance collection under the vision of Creative Director Matthieu Blazy.
Weekly Spotlight: AI Creates Fragrances, LVMH x SpaceX, LOEWE Hottest Brand, and More
Artificial intelligence, the same technology behind ChatGPT, is revolutionizing the fragrance industry by creating novel scents and ingredients.
Top 5 Perfumes For Celebrating Spring In The Air
As the weather gets warmer, you might want to slip into something more comfortable — and more hopeful and new.