The essential fragrance trends, featuring in-depth coverage of luxury perfumes, luxury and niche brands, and signature scents.
Translating the physical properties of velvet into a liquid form, Maison Francis Kurkdjian creates the OUD velvet mood Extrait de parfum using a specialized suede accord and leathery osmanthus.
Maison Margiela introduces the REPLICA Lost Eden fragrance, a fruity-woody composition built around a liqueur-soaked apple top note and a smoky oud.
D.S. & Durga founders David Seth Moltz and Kavi Moltz are launching Ain't That Sweet, an amber gourmand perfume built to capture early 2000s New York City romance.
Billie Eilish says she wears her original scent by day and the new Eilish Intense at night.
Alisha Boe joins YSL Beauty as Black Opium's global ambassador, fronting Pink Glaze, the four-perfumer flanker that sets strawberry over the scent's longtime coffee.
Ariana Grande has released Cloud Aurora, the third perfume in her Cloud line, a $75 bottle available now at Sephora with a smoky vanilla finish.
Valentino Beauty's Vendetta duo revives a scent name from 1991, with the trademarked Tuberose Osmobloom extract anchoring Donna and a cinnamon liquor accord heating Uomo.
The California woodie, built by Louis Vuitton with Alex Israel, packs six Jacques Cavallier Belletrud colognes and is limited to 66 pieces after Route 66, priced at $11,700.
Dakota Johnson and Alexander Skarsgård Become Valentino Beauty's Newest Fragrance Faces.
Byredo's "Late Lunch" is a fragrance made exclusively for Jondal, the Ibiza destination where lunch drifts from afternoon into dusk.
The Born in Roma Hair & Body Mists from Valentino Beauty arrives with four gourmand essences and a fairground campaign concept framing the launch.
Comme des Garçons Parfums’ TO VETIVER pulls from ingredients catalogued in the Bhagavad Gita and Mesopotamian tablets.
Huda Beauty has dropped Easy Bake Intense Eau de Parfum, the brand’s first solo fragrance since divesting sister house Kayali in early 2025.
Valentino Beauty taps into the poetry of memory, using spicy cardamom and Madagascar vanilla.
Valentino Beauty has commissioned seven digital artists to reinterpret the Born in Roma Donna and Uomo fragrance bottles through video and motion graphics.
Hermès expands its Hermessence range with a new fragrance chapter inspired by Eastern spice routes and timeless craftsmanship.
Louis Vuitton’s latest perfume, Fantasmagory, explores the contrasts of vanilla through light, texture, and a sculptural new form.
A trio of new scents arrives, steeped in midnight inspiration and Venetian craft, available now in stores and at Bergdorf Goodman.
The New York label debuts its first fragrance with Comme des Garçons Parfums, a scent that feels rediscovered yet strangely familiar.
The House introduces a ten-piece collection inspired by Le Dix, its first perfume from 1947, found after a fifteen-year archival search.