Felix of Stray Kids Becomes the Face of HERA’s Black Cushion Foundation

Felix of Stray Kids signs on as global ambassador for HERA, with the campaign built around the K-beauty brand’s Black Cushion Foundation.
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Felix of Stray Kids signs on as global ambassador for HERA, with the campaign built around the K-beauty brand’s Black Cushion Foundation.

Rhode is betting that caffeine and peptides can fix your morning puffiness and winter dryness.

MAC Cosmetics pivots back to editorial content by placing Doja Cat on the cover of its newly refreshed digital platform.

Valentino Beauty taps into the poetry of memory, using spicy cardamom and Madagascar vanilla.

Valentino Beauty has commissioned seven digital artists to reinterpret the Born in Roma Donna and Uomo fragrance bottles through video and motion graphics.

With a formula focused on 1% colloidal oatmeal, the brand is offering a solution for redness and itchiness.

MAC Cosmetics has named Ella Gross of the K-pop group MEOVV as its newest global brand ambassador to bridge influences from the East and West.

Hermès expands its Hermessence range with a new fragrance chapter inspired by Eastern spice routes and timeless craftsmanship.

Louis Vuitton’s latest perfume, Fantasmagory, explores the contrasts of vanilla through light, texture, and a sculptural new form.

A trio of new scents arrives, steeped in midnight inspiration and Venetian craft, available now in stores and at Bergdorf Goodman.

The New York label debuts its first fragrance with Comme des Garçons Parfums, a scent that feels rediscovered yet strangely familiar.

The hairstylist behind fashion’s most iconic shows collaborates with Zara on an accessible collection of shampoos, conditioners, and masks.

ISAMAYA has released “Core 1” and “Core 2,” two new eyeshadow palettes that are updated versions of its sold-out Industrial collection.

Dior Makeup has released a new product, the Rouge Dior On Stage lipstick, supported by a campaign starring Jenna Ortega.

The House introduces a ten-piece collection inspired by Le Dix, its first perfume from 1947, found after a fifteen-year archival search.

On September 10, Valentino Beauty reopens Studio 54 for an invite-only night tied to its Born in Roma 2025 Rendez-Vous Ivory launch.

The actor brings cool precision to Haider Ackermann’s first fragrance chapter at Tom Ford, lensed by Inez and Vinoodh.

Rare Beauty teams with Tajín for a limited duo in chile inspired shades, serving color with purpose and flavor.

Rosie Huntington-Whiteley becomes Gisou’s first global ambassador, debuting the brand’s Honey Milk 5-in-1 Styling Cream.

Designed by Pat McGrath, Louis Vuitton’s La Beauté debuts with $160 lipsticks, refillable cases, 55 shades, tinted balms, and eye quads.