Gucci

Scoring breakdown

  • Labor & supply chain: 92
  • Transparency & ethics: 28
  • Incident record: 55
  • Recovery: 16
  • Recent conduct: 80

Flags

  • Cultural Insensitivity
  • False Advertising
  • Labor Violations
  • Sustainability Efforts

Documented incidents

  • 2024-06-01 Former Employee Files Exotic Skin Fraud Class Action With PETA Evidence of Python and Crocodile Abuse (severe) — source
  • 2023-05-19 Quietly Removes Carbon Neutral Claims After Investigation Reveals Fictitious REDD+ Offsets (major) — source
  • 2019-05-14 Sikh Turban Cultural Appropriation $790 Indy Turban Criticized and Pulled by Nordstrom (major) — source
  • 2019-05-09 Kering Pays €1.25B to Italian Tax Authorities Largest Settlement in Italian History for Revenue Funneling (critical) — source
  • 2017-10-04 Former Employee Files $10M Sexual Harassment Lawsuit With EEOC Finding Cause to Believe Discrimination (severe) — source

Recovery actions

  • 2021-06-01 Debuts Demetra Plant-Based Luxury Material From 75 Percent Plant-Derived Raw Materials (Public Commitment) — source
  • 2019-03-01 Launches Changemakers Initiative With First Global Head of DEI and $1.5M Scholarship Fund (Settlement Compliance) — source
  • 2017-10-11 Announces Fur-Free Policy Effective SS2018 First Major Luxury Brand (Policy Change) — source

How We Score

  • A 425–500
  • B 350–424
  • C 275–349
  • D 200–274
  • F 100–199

All data sourced from public court records, government enforcement databases (FTC, DOL, AGCM, PIPC, DGCCRF), and published investigative journalism. Every score is earned, not bought. No brand pays for inclusion, exclusion, or score modification. Scores recalculate monthly as the 10-year rolling window advances. Values-based incidents use a slower decay track. Full methodology.