H&M

Scoring breakdown

  • Labor & supply chain: 100
  • Transparency & ethics: 33
  • Incident record: 68
  • Recovery: 14
  • Recent conduct: 100

Flags

  • Data Privacy Violation
  • Cultural Insensitivity
  • Greenwashing
  • False Advertising
  • Sustainability Efforts

Documented incidents

  • 2022-07-22 Greenwashing Class Action Filed Over Misleading Conscious Choice Higg Index Scorecards (major) — source
  • 2022-05-19 NY Attorney General Secures $36M Gift Card Settlement for Unlawfully Retained Balances (severe) — source
  • 2020-10-01 Hamburg Authority Fines H&M €35.3M for GDPR Employee Surveillance at Nuremberg Center (critical) — source
  • 2018-01-08 Coolest Monkey in the Jungle Hoodie on Black Child Sparks Global Racism Controversy (critical) — source

Recovery actions

  • 2021-01-01 SBTi Targets Approved 56 Percent Absolute Reduction by 2030 Net-Zero by 2040 (Public Commitment) — source
  • 2020-01-01 Bans Fur Angora and Exotic Skins Across All Brands (Policy Change) — source

How We Score

  • A 425–500
  • B 350–424
  • C 275–349
  • D 200–274
  • F 100–199

All data sourced from public court records, government enforcement databases (FTC, DOL, AGCM, PIPC, DGCCRF), and published investigative journalism. Every score is earned, not bought. No brand pays for inclusion, exclusion, or score modification. Scores recalculate monthly as the 10-year rolling window advances. Values-based incidents use a slower decay track. Full methodology.