Prada has always been a step ahead, but that’s no accident. When Miuccia Prada took over her family’s business in the late ’70s, she didn’t just revive a legacy—she reinvented fashion. Swapping out heavy leather luggage for a sleek black nylon backpack, she introduced something nobody knew they needed. It was practical, understated, and instantly iconic.
But Miuccia didn’t do it alone. She teamed up with Patrizio Bertelli, a sharp-minded Tuscan entrepreneur who became her partner in both business and life. Together, they transformed Prada into a global powerhouse, launching ready-to-wear collections in 1988 that set the pace for the industry.
Fast forward, and Prada is still rewriting the rules. In 2020, Raf Simons joined as co-creative director, bringing a fresh energy that’s kept the brand at the cutting edge. Their collaborations blend art, culture, and fashion in ways that feel both unexpected and completely right for now.
Prada’s influence goes beyond the runway. The Fondazione Prada in Milan isn’t just a museum—it’s a cultural hub that’s a must-visit during Fashion Week. And with initiatives like Re-Nylon, turning recycled materials into luxury pieces, Prada is proving that sustainability and style can go hand in hand.
Always innovative, always relevant—that’s Prada. It’s not just about anticipating the future; it’s about creating it.
