MODEL AGENCY: IMG

Ikram Abdi Omar, born in Husby, Stockholm, and raised in Bristol since 2004, stands as a prominent figure in the fashion world not just for her modeling prowess but also as a cultural icon, representing modest fashion through her hijab. Discovered in 2018 in Bristol’s Cabot Circus shopping center by a Premier Models casting director, her career quickly took off, marking significant milestones such as being the first hijabi model in major campaigns like Burberry’s festive campaign.

Her heritage—Somalian and her upbringing in a culturally rich environment—has profoundly influenced her style and professional choices, allowing her to blend traditional Somali elements with contemporary fashion. This duality is reflected in her personal favorite, the traditional Dirac, which she praises for its vibrant colors and detailed designs.

Ikram’s impact extends beyond fashion; she is a beacon of diversity and inclusivity, reshaping industry standards and encouraging conversations about modesty in fashion. Her dedication to maintaining her cultural and religious values within her career is exemplified by her contract, which includes a “my rules” segment to ensure her work aligns with her beliefs.

Notably, Ikram’s influence is also recognized in her role in campaigns, like Nike’s modest swimwear, which highlights both fashion and modesty, appealing to a broader audience while staying true to her style and values. Her journey and ethos resonate with many, paving the way for future generations in the fashion industry, and her story continues to inspire both within and beyond the fashion world.