Anastasia Beverly Hills

Anastasia Beverly Hills didn’t just enter the beauty space—it changed the way people thought about brows. Founded in 1997 by Anastasia Soare, the brand introduced a shaping technique based on the “Golden Ratio,” a method that brought precision and proportion to an often-overlooked feature. At a time when pencil-thin brows dominated, Soare’s philosophy set a new standard, proving that the right arch could frame the face like nothing else. What started as a singular focus quickly expanded into a full-fledged beauty empire, with a product range that now extends from brows to complexion, eyes, and lips.