dae

Founded in 2020 by Amber Fillerup Clark, dae is a haircare brand inspired by the landscapes of the American Southwest. The name, short for “day,” reflects a philosophy of effortless, uncomplicated beauty. Rooted in clean, high-performing formulas, dae products are made with desert-derived ingredients like prickly pear, moringa, and hibiscus. Each ingredient is chosen for its ability to hydrate, strengthen, and enhance natural texture.