Fenty Beauty by Rihanna

Fenty Beauty launched in 2017 with a clear mission: to make beauty accessible for everyone. Founded by Rihanna, the brand set a new industry standard with its 40-shade foundation range—now expanded even further—proving that makeup should work for all skin tones, not just a select few. From the start, Fenty Beauty challenged outdated norms, pushing inclusivity to the forefront of beauty.