Glossier

Glossier was founded in 2014 by Emily Weiss with a simple yet revolutionary idea: beauty should be built with the people who use it. Before launching the brand, Weiss started Into The Gloss, a beauty website that quickly became a go-to space for real conversations about skincare, makeup, and everything in between. Through these conversations, one thing became clear—people wanted beauty products that felt intuitive, easy, and designed with them in mind. That insight led to Glossier, a brand that puts skincare first, makeup second, and the customer at the center of it all.