Huda Beauty

Huda Beauty launched in 2013 with a single set of false lashes and quickly became one of the most influential names in beauty. Founded by Huda Kattan, the brand was built on a deep understanding of what makeup lovers actually want—high-impact products that deliver on performance. From cult-favorite eyeshadow palettes to complexion formulas designed for all skin tones, Huda Beauty has redefined the beauty space with its commitment to inclusivity, innovation, and artistry.