Il MAKIAGE

​ IL MAKIAGE, a New York-based beauty brand, was originally founded in 1972 by makeup artist Ilana Harkavi. The brand underwent a significant transformation in 2018 when it was re-launched by brother-sister entrepreneurs Oran Holtzman and Shiran Holtzman-Erel, emphasizing a tech-driven approach to beauty. This rebranding focused on integrating advanced technology to enhance the online shopping experience, particularly through the use of artificial intelligence and machine learning for product recommendations. ​