Kylie Cosmetics

Kylie Cosmetics, founded by Kylie Jenner in 2015, began as Kylie Lip Kits, offering lipsticks and lip liners inspired by Jenner’s personal aesthetic. The initial launch sold out within minutes, leading to the brand’s rebranding as Kylie Cosmetics in 2016 and an expansion into a full range of makeup products. In 2019, Coty Inc. acquired a 51% stake in the company for $600 million, valuing it at approximately $1.2 billion. ​