MERIT

​ Founded in 2021 by entrepreneur Katherine Power, MERIT Beauty emerged with a mission to redefine luxury beauty through a minimalist lens. Power, also known for co-founding Who What Wear and Versed Skincare, aimed to create a brand that offers clean, well-edited, and accessible beauty essentials. MERIT’s product line emphasizes multifunctionality and simplicity, aligning with the modern consumer’s desire for effortless beauty routines. ​