NARS

Founded in 1994 by French makeup artist and photographer François Nars, NARS Cosmetics began with a collection of 12 lipsticks sold exclusively at Barneys New York. Nars, dissatisfied with the limited makeup options available, sought to create products that celebrated individuality and self-expression. The brand quickly gained a reputation for its bold colors and high-quality formulations, leading to its acquisition by Shiseido in 2000. ​