REFY

REFY gets what beauty looks like today—fluid, adaptable, and built around real life. Launched in 2020 by model and influencer Jess Hunt, the London-based label takes a minimalist approach to makeup, stripping back excess and focusing on essentials that enhance rather than cover. REFY’s debut product, the Brow Sculpt, quickly became a staple, setting the tone for a brand built on clean, effortless definition. Since then, the lineup has expanded, covering complexion, lips, and a thoughtful selection of tools, all designed to work seamlessly together.