Saie

Founded in 2019 by Laney Crowell, Saie emerged as a clean beauty brand dedicated to providing high-performance makeup products formulated with safe, beneficial ingredients. Drawing from her experience at Estée Lauder, Crowell identified a gap in the market for luxury clean beauty offerings, leading to Saie’s inception. The brand has experienced significant growth, with annual sales reaching approximately $100 million as of early 2025.