Shiseido

Shiseido

Shiseido's Brand History

Founded in 1872 by Arinobu Fukuhara, Shiseido began as Japan’s first Western-style pharmacy in Tokyo’s Ginza district. This pioneering venture marked a significant departure from traditional Eastern medicine practices, introducing Western pharmacology to Japan. Over time, Shiseido expanded into cosmetics, becoming a global beauty leader operating in approximately 120 countries.